The most important thing to remember when marketing your eBook is that most readers have to see your book several times before they buy. (Some sources say between 7 – 12 times). What does this mean for the author trying to market their work?
First, be patient. Sales will come in time. You have to build an audience.
Second, try different approaches to marketing your book. What worked today may or may not work tomorrow, so vary your marketing efforts.
Here are 7 practical ways you can market your book:
1. Guest blog posts. Look for other authors with blogs and offer to write a guest blog post. Be sure to include a link to your books at the end of every post you write.
2. Book Bloggers & Reviewers. This is a great way to gain free exposure for you and your books. By offering a complimentary book for review, it is a low cost solution to getting your name out there. (See Finding & Working With Book Reviewers).
3. Amazon Author Central, Goodreads, Shelfari. These are sites where you can enter your author profile, list your books, add links to your website, etc. all for free. The more places you are listed, the easier it will be for readers to find you and it improves your search engine optimization. (See Links Every Self Pub Author Should Know).
4. Website. As an author, you must to have a website these days. There are some free and low cost options that are easy to use, like Word Press, Blogger, Yola, and more. The key things to include on your website:
- Author contact info – contact form, email, Facebook, Twitter, etc. (See Avoid Black Holes in Your Internet Presence).
- Author bio (what do you write, why do you write it, what is something fun about you)
- Books with summary, excerpts, and links to buy for each retailer
- Other fun items of interest to your readers, like a photo album for your characters, etc. Think outside of the box.
5. Social Media. Twitter, Facebook, Google+, Pinterest, and many other sites are all free. Learn these tools and how to market using them. For example, on Twitter, repetition is key. There’s so much information streaming out on Twitter, that you have to push out a lot of information to be seen. Facebook is different. That’s a great way to engage your fans. Ask questions about your characters. Give them insider tidbits. Share links to books you think they’d like.
6. Paid advertising on eBook related sites. Typically, I budget 5 – 10% of my sales from the previous month for paid advertising. There are lots of different forms of paid advertising. ChristianEbooksToday.com is dedicated to helping readers find Christian fiction and nonfiction in a safe environment. They have many advertising packages available for small and large budgets. Some other sites include DigitalBookToday.com, IndieAuthorNews.com, WorldLiteraryCafe.com, KindleNationDaily.com, and more.
7. Paid advertising on other sites. Some ads require you get a graphic designer to create the ad, but if you pick a few of the standard sizes, it can be cost effective. Then look for blogs and sites that reach your target audience. I like to advertise on mommy blogs, since that’s a large part of my target audience. (See Defining A Target Audience).
No matter what types of advertising you try, remember that it takes time to build recognition. Just because you’re not getting many sales or engagement with fans doesn’t mean the advertising isn’t effective. It takes time and persistence and repetition.
Best-selling self-published author, Karen Baney, enjoys sharing information to help authors learn about the Business of Writing. She holds a Masters of Business Administration from Arizona State University and has worked in various business related career fields for the past 20 years. She writes Christian Historical Fiction and Contemporary Romance novels. To learn more about her novels visit her website: karenbaney.com. Authors can find tips and information on self-publishing and marketing at: www.myauthorservices.com.
Karen and her husband, Jim, also run several online businesses. They make their home in Gilbert, AZ, with their two dogs.