Never Say Perfect by Mary Anne Benedetto

Genre:  Romance

Format:  ebook, paperback

Buy: Never Say Perfect

1.  What is special about Never Say Perfect?

The setting includes Pawleys Island, Litchfield, Murrells Inlet, the Grand Strand—all in South Carolina and offers the names of some local points of interest such as Brookgreen Gardens, Hannah Banana’s Sunshine Cabana at the Waccawache Marina and Lazy Gator Gifts in Murrells Inlet. Other locations in the book are Cape May, NJ, New York City, and Milan, Italy.

2.  What is a brief synopsis of the book?

Following a romantic second honeymoon in Pawleys Island, South Carolina, Dan Strickland mysteriously disappears at the airport. What inexplicable secrets was he hiding? Why had he seemed so loving and blissful during their vacation only to suddenly vanish? Will the weight of disaster cause Laina’s faith to crumble?

From Pawleys Island to Cape May, New York City and Milan, you will travel this emotion-packed journey with Laina and her family. Will they discover that one should “Never Say Perfect?”

3.  What is the theme of the book?  What message are you trying to convey?

My purpose in writing this book includes demonstrating that our lives, as we currently know them,  can be irreversibly changed in an instant. Everyone has challenges in life, and no one is exempt from sad or difficult events. How do we cope? Even people with strong faith can experience times when they feel disconnected and distant from God, but the point is when we stop relying on God and placing our sorrows in His hands, the longer it will take us to recover. He is our strength.

Another message I wanted to share is how important our friends, and particularly for women—our girlfriends can be. Close girlfrends navigate any number of sorrows and triumphs together. Even if we are miles apart, we can still be there for each other, providing emotional and spiritual support. In Never Say Perfect, Laina’s girlfriends come to her rescue when she desperately needs them. She didn’t ask for their help—they just knew and took action. I have a group of friends who would do the same for me, and they are priceless. So a segment of this book was meant to honor them.

Just as in my first novel, Eyelash,  I wanted to tell a story that reminds us that family relationships can be complicated.  If no one makes an effort, nothing can be gained or resolved. Someone has to make the first move or the situation remains stagnant, and harmony is continuously obstructed.

There is more romance woven into Never Say Perfect than in Eyelash, but I have to be careful not to reveal too much of that aspect. I don’t want to spoil the mystery that was built into the story!

4. Are you taking a writing break now, or are there more books on the horizon?

Just a month before releasing Never Say Perfect, my nonfiction book, 7 Easy Steps to Memoir Writing: Build a Priceless Legacy One Story at a Time! was published. I’ve barely had time to wear the marketing hat for 7 Easy Steps and now Never Say Perfect is out and in need of marketing attention as well. So I’ll be juggling promotion and marketing of both books, as well as speaking engagements for 7 Easy Steps. There are definitely more book projects in the works, however. Never Say Hopeless will follow, as will Never Say Final if I live long enough! These stories will continue the saga of the life of Laina Strickland and her family.  Additionally, I have two more nonfiction works to finalize, which are currently in various stages of completion—lots to keep me busy for a very long time. I’m also helping a friend, who has led a rather bizarre life, capture her story.  It is more dramatic than a Made for Television movie, and the scary aspect is that it’s all one hundred per cent true. At any rate, I won’t be bored for some time to come!

5. What is the most challenging part of being an indie author? The most rewarding?  Without a doubt, the most challenging is the wearing of all hats. I could be glued to my computer 24/7, but must periodically extricate myself from my chair. I have a reminder set to tell me to get up and walk around for a few minutes every two hours. Of course, writers love to write, but marketing and promotion are a huge component of indie publishing. No promotion effort equals no sales. Balancing the two hats, along with wearing the accounting/bookkeeping hat leads to stress overload at times. The rewards are almost too numerous to list, however. A few of my favorites are total control over the project, not having to depend on someone else to do their part—it’s all up to me. It will progress at the pace I choose. If I need to take a break and set everything aside for a while, no one is going to be demanding action on my part for meeting deadlines. I set my own schedule.

6. As an indie author, what would you say to a potential reader who has never read anything from an indie author?

What you read is what the author intended to write and convey. No one has told them that they have to change something in order to please an agent or editor or publisher. Changes might be recommended by pre-publication readers, but ultimately the decisions rest with the authors. The words placed on their hearts is what will be shared with the readers. They are in control.

7.  Is there anything you would like to add?

Yes, only that I really love writing inspirational fiction. It’s exciting to be able to mold my characters into anything I want them to be and to put them into situations that are intriguing. I love writing dialogue, something that some authors say that they despise, but I get a real kick out of putting words into the mouths of my characters. At the end of the day, however, my fervent hope is that hearts and souls are touched by reading my books. Nothing makes me feel that it’s worth all of the time and effort more than someone saying, “Your book entertained and blessed me all at the same time.”

 

Mary Anne BenedettoMary Anne Benedetto was raised in Southern California, moved to the Albany, New York area in her late teens, and then south with her charming husband, Fred, to Murrells Inlet, South Carolina in 2007. Her first novel, Eyelash, was borne as she began writing while she sat on the beach with her girlfriends in Cape May, New Jersey during an annual July “Girls Only Week” in Cape May–a laughter filled vacation that they have enjoyed for almost two decades.
As the owner of A Writer’s Presence, LLC, she is a Certified Lifewriting Instructor, affiliated with The Soleil Lifestory Network. In addition to working on new writing projects, Mary Anne teaches workshops to help people write their life and family stories, capture the essence of their Christian spiritual paths, and learn about navigating the publishing highways. She thrives on speaking to community groups about the importance of preserving our stories to share with future generations, having been impacted by a trip to Hawaii where she toured Pearl Harbor and recalled that her father, Ralph Greene, had been stationed there in the Army on December 7, 1941. She knew virtually nothing about his experiences of that day–because she had never taken the time to ask. She is passionate about influencing others to write their own stories and capture the written life experiences of loved ones before it is no longer possible.

Mary Anne is a wife, mom, and grandmother of three, who loves the challenge of creating new writing workshops and projects because they will ultimately touch the lives of people whom she will never know.

Visit Mary Anne at her website:  www.awriterspresence.com or check out her blogs at: www.maryannebenedetto.blogspot.com and www.4womenwholove2travel.blogspot.com.

Sweet Love by Amy McGuire

Genre:  YA Romance

Format: ebook

Buy:  Sweet Love

She’s a city girl from Quito, Ecuador. He’s a small town boy from the mountains of Hope Valley, British Columbia. In his opinion she’s beautiful yet spoiled. In her opinion he’s a judgmental snob who thinks he knows everything. Can they set aside their preconceptions, become friends and take a chance on love? Or will they be forever separated when a tragic accident claims the life of someone close to them both?

Anjaline Sutherland thought she would live in Quito forever and eventually become an award winning journalist. In pursuit of her dream she has finally convinced her stepfather and mother to send her to the prestigious Cotopaxi Academy in the fall. Just when everything seems to be going her way, her stepfather announces that his job will be moving to Hope Valley, British Columbia in June. Torn from the only home and friends she has ever known, Anjaline anticipates a short, painful stay in Hope Valley. In spite of her prejudice toward Hope Valley and its residents she finds herself falling in love with the tiny village nestled between the Coastal Mountains and the Pacific Ocean. She is immediately attracted to Gabriel Walker but he wounds her pride with his apparent disinterest. Can she convince the boy with the fathomless eyes to glance her way?

Gabriel Walker enjoys his own company. He could happily spend hours carving toys for his baby brother or fully immersed in a school project. He sees his friends once a week and is content with the arrangement. All seems to be right in his world. That is, until the new anthropologist arrives with his teenage daughter in tow. From the moment Gabriel spots Anjaline staring down into the creek which runs through the center of Hope Valley he is pulled to her beauty. As soon as he admits the attraction his self esteem takes a nose dive. Her gratitude after he saves her from certain death only serves to strengthen his resolve to avoid her-and the way she makes him feel-at all costs. Can he overcome his natural shyness and fear of rejection to take the first step toward friendship? Or will Robin or Damian win Anjaline’s heart first?

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1. What inspired you to write your first book? 

I was actually talking to an old friend I had known in what is the inspiration for Hope Valley.  We were recounting the fun memories and how it was a tale that should be told.  That blossomed into a story that became three and morphed into a five book saga.  Sweet Love is the first book in that saga.

2. Is there a message in your novel that you want readers to grasp?

I guess there are two messages.  The first is that, despite what society tries to tell you, the teen years can be some of the most amazing times of your life.  They are a time of discovery, not just about yourself but also the world around you.  Teenagers are given a lot of freedom that as children they could not appreciate.  After a certain age you’re expected to get a job and be a responsible adult.  The teen years can be awkward but they can be a lot of fun too.  The second message would be, you can be attracted to a member of the opposite sex without giving everything away.  I was tempted just like many of my peers during my teen years but I remained a virgin until I married at the age of twenty four.  It is possible to love someone and save a part of yourself for the person you will marry one day.  And I believe it’s also highly commendable.

3. What is the most challenging part of being an indie author?  What is the most rewarding part of being an indie author?

I would say that the most challenging part of being an indie author is not having the distribution and marketing of a traditional house.  Without a big name on the inside flap of my book I’m lucky if I get noticed at all.  There is a lot more work to be done to get noticed and even have my book read than someone with a traditional house on the inside flap of their book.

The most rewarding part of being an indie author is the groups that all care for each other.  Indie authors stick up for each other, cross promote (as long as it’s a book they believe in) and encourage each other in this tough world of self publication.  When we find a tip or something that really helped us, we pass it on.  The feeling of community and even sister and brotherhood is something you just don’t get with a traditional publisher.

4. Is anything in your book based on real life experiences or purely all imagination?

I based a lot of my characters (loosely) on real people I knew when I lived in ‘Hope Valley’.  Hope Valley is based on a real place and a lot of the story is based on experiences I had as a teenager there.  There was a real camp and all the buildings I mention in the story were real, though a few are no longer standing.  The romance between Gabriel and Anjaline was purely imagination, as well as a lot of other parts of the story.  So, it’s a mix.

5. What was your favorite chapter (or part) to write and why?

I would have to say my favorite chapter was New Years Eve.  I think it’s one of the most romantic scenes and even got goose-bumps when I wrote it.  It’s just a really sweet scene.  If anyone wants to know more, they have to read it. ;)

6. Do you have anything specific that you want to say to your readers?

I hope you enjoy my book and get as hooked on my characters as I am.  I am excited about this first book and a lot of the feedback I have already received.  I also hope First Taste of Love will soon become a favorite for my readers, young and old.

7. Can you share a little of your current work with us?

Sweet Love is the story of teen, Anjaline Sutherland from Quito, Ecuador who moves to the tiny village of Hope Valley, B.C. and meets Gabriel Walker, son of the camp director.  Through a series of misfortunes their friendship has many miss starts until they finally get over themselves a bit.  A lot stands in the way of love but since it’s a romance, the end is happy.  For the most part.  Lots of twists and turns that will keep the reader guessing what happens next.  My next book in the saga, The Essence of Romance, comes out December 12 and I hope my readers will be as eager to buy and read it as I was have been to write it.

Thank you so much Karen, for this amazing opportunity.

 

Amy McGuireAmy McGuire was born in the tiny town of Campbell River, British Columbia, the child of missionary parents.  When she was two years old her family returned to Africa. She moved at least once every year throughout her childhood and gained rich experience in various cultures.  Though she lives in Canada, she has moved into a metropolis so diverse that if she wants to visit almost any country in the world she only has to take a short bus ride.  Amy has wanted to be a published writer since she was a teenager but only began to actively pursue it in 2009.  She makes her home in Toronto with her husband, daughter and two cats. She loves chocolate and thinks it should a major food group on its own and would gladly spend all her life writing the stories that form in her head. Her dream vacation is a tropical island with her laptop, a glass of ice tea and waves lapping at her feet.

Visit Amy at her website:  http://www.shesanauthor.com, on Facebook, or on Twitter.

Enough Good News by Audrey McKay

Genre:  Women’s Fiction

Format: eBook

Buy:  Enough Good News (Good News Series Vol. 1)

Sidra Lyons has it all; a great family, a wonderful life and a new relationship with an amazing man. Life for her is pure bliss and she doesn’t think God could bless her any better if He tried.

When the father she’s had little contact with over the last 30 years shows up and announces he has a daughter from a previous relationship, (a relationship he had while married to her mother) Sidra’s life begins to make some interesting turns.

The sisters embark on a journey of love and self discovery. Will they be able to look past their differences and form a real family? Only time will tell.

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Today, Author Audrey McKay joins us to give us her take on being an indie author and her Good News trilogy.  Thanks for joining me, Audrey!

1. What is the most challenging part of being an indie author?

Doing everything yourself.

2. What is the most rewarding part of being an indie author?

Control over the final product.

3. As an indie author, what would you say to a potential reader who has never read anything from an indie author?

Try it, you might find a new favorite author.

4. Do you have any advice for other writers? Do you have any advice to give to aspiring writers?

Don’t stop. If this is something you truly love, don’t get discouraged at negative comments or criticism. Write more than one book and keep writing after that.

5. Who designed the covers?

I picked an illustration from one of those stock websites, bought the rights, altered it in Photoshop and voila, a cover was born. I just altered the colors for other books in the series.

6. How many books have you written? Which is your favorite?

So far, I’ve done four in the “Good News Series”, and the last one, Long Night is my favorite so far, although that’s likely to change on any given day.

7. Are experiences based on someone you know, or events in your own life?

I actually used something in my own life for my second book. It appears that I’ve picked up a stalker, so I used that as a baseline for the book.

 

Audrey McKay

Audrey McKay is the founder and director of Two Shoes Publishing House. Audrey has been writing creatively for years but decided to pen and self-publish her first novel, Enough Good News, a Christian-fiction Novel in 2009. That book grew into the Good News Book Series. No Weapon, the second book in the series was released in 2010. Blind Justice and Long Night, the third and fourth books in the series, were released in 2011. Several more are planned for the series. The books will eventually be produced as independent films. Audrey is currently working on the next book in the Good News Series and has just completed her first screenplay, a romantic comedy. She lives outside Atlanta, GA and recently completed her Masters Degree in Entertainment Business.

Visit her at www.audreymckay.net and be sure to check out the “contest” link to learn how you can become a character in her next book.   She’s also on Facebook and Twitter.

Times of Trouble by Cliff Ball

Genre:  

Format: 

Buy:  Times of Trouble: an End Times thriller novel

Thirty years in the future, the U.S. government has turned into a tyranny as the EPA and TSA grow with ever more power.

Brian, the main character, tells his story from first person point of view. His work with the FBI involves mostly cyber terrorism and actual cases of potential real world terrorism. Eventually, his wife gives birth to their third child, who has Down’s Syndrome, which does not please the U.S. Health Administration because there are rules and regulations set-up in cases like these to prevent “genetic freaks” as they like to call them, from sucking up a lot of Health Admin money. Because the Atwoods are born again Christians, they never considered aborting the baby, so now the Health people have to take him away to deal with the problem later.

Meanwhile, the Secret Service decides to recruit Brian to be the personal agent of the President of the United States, David Collins, due to his great work stopping a terrorist plot that would’ve involved Offutt Air Force Base. Brian’s faith is tested every day as he deals with a man that has no morals from what Brian can see, and is tested even more when his wife finds out that she’s dying from a fast growing form of breast cancer. Trouble in the rest of the world pits the U.S. against Israel as that country attempts to defend itself from attack.

When the re-election of Collins doesn’t turn out the way he wanted it, he and his people declare the election nullified because of supposed “irregularities” with the ballots. Collins claims that the new President-elect may take the seat sometime in the middle of next year, if everything looks to be sorted out. Collins purges his staff of what he considers unloyal people, including Brian. At the same time, Brian loses his wife, but regains the son he thought he had lost.

Brian moves back to his family home in Nebraska, where we follow what happens as the country slowly falls apart. Events play out as Brian and his family sees the End Times approach.

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1. Thanks for being my guest, Cliff.  Can you tell us where are you from?

I’m originally from the Phoenix area. Lived in Apache Junction, Chandler, and Mesa. Family moved back and forth between Amarillo, TX and the Phoenix area, so part of elementary school I was in Arizona then Texas then back in Arizona. Graduated from Mountain View High in Mesa. Family moved back to Texas after I graduated and I’ve lived in Texas now 20 years straight.

2. Wow!  I know all about the Phoenix metro area, having lived here the last 15 years myself.  When and why did you begin writing? 

I discovered I liked to write when I was about 10 years old. My parents made sure I was well read, so I read a couple of books that I liked, and wanted to be like the authors who wrote the books.

3. How many books have you written? Which is your favorite? 

I’ve written six. I would have to say my current novel, Times of Trouble, is my favorite. The reason is, is that I felt inspired to write it and I felt as if God was guiding me to write it.

4. What is the most challenging part of being an indie author? The most rewarding? 

The most challenging part of being an indie author, I think, is the marketing and promoting part of it, especially when you’re doing it by yourself. The most rewarding is being able to instantly see if I’m having any kind of affect on my sales when I do have promotions and how many people were willing to buy my novel.

5. As an indie author, what would you say to a potential reader who has never read anything from an indie author? 

Give us all a chance. I have read a lot of amazing work by indie authors in the last year or so. I’ve noticed the quality of traditionally published work going downhill in the last few years, which is a shame. There are quite a few indie authors out there who do it all themselves and don’t need a team of publicists, editors, agents, or whatever to make their work shine.

6. Is there anything you find particularly challenging in your writing? 

Probably the most challenging is writing dialogue that doesn’t look wooden and flows naturally.

7. Can you share a little of your current work with us? 

I’m currently working on an indirect sequel to Times of Trouble. A Preacher and his family live in Arizona and their church has shrunk down to 30 people, mostly retirees, and then the song leader decides to take his family to Wyoming to live in a community of Christians who decide to wait for the Rapture. In the meantime, the President orders small church congregations to be rounded up first and have them sent to FEMA Camps. The President decides he doesn’t like the results of the Election, so has it nullified, then orders DHS to round up the slightly larger churches.  The family tries to survive until Christ’s Return.

8. How much of the book is realistic?

I tried to write what a future Health Administration might look like. I have them purge society of “genetic freaks.” So when the Atwoods, the family in the novel, have a son with Down’s Syndrome because they don’t believe in abortion, the Health Administration takes him to deal with the boy later. I try to project how much power the TSA and EPA have in the future of this novel. The TSA not only rules the air now, in the novel, they also limit travel by car. I even have rumors in the novel about the UN and the EPA taking land from people in the Prairies so the land can go back to its native-ness. I even have the President nullify the elections due to ballot issues and forces one of the candidates for President to stop running by coming up with charges of adultery and bribery.

 

cliff  ballCliff Ball lives in Texas, but was born in Arizona, is a born again Christian and a Baptist. Cliff has a BA in English, is currently pursuing a 2nd BA and a Technical Writing Certificate, and quite possibly an MA in Technical Communications. In high school, Cliff wrote a short story that won 3rd in a young adult religious magazine that he submitted through his Creative Writing class. Currently, Cliff has published six novels and two more short stories.

Visit Cliff at his website:  http://www.cliffball.net/ or on Twitter.

Miracles: 32 True Stories by Joanie Hileman

Genre:  Non-fiction

Format: eBook, paperback

Buy:  Miracles: 32 True Stories

A dying child counts angels in her room. A teenage boy stuns doctors by recovering from a massive brain injury. A bubble of protection surrounds a man about to be hit by a car…These miraculous accounts and twenty-nine more are recorded in Miracles: 32 True Stories.
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It’s my pleasure to introduce you to Joanie Hileman today.  I first met Joanie’s husband, author John Hileman, through Twitter about a year ago and I was thrilled to learn that Joanie released this wonderful compilation of 32 real-life Miracles.  Welcome Joanie!

I will remember the deeds of the Lord; yes, I will remember your miracles of long ago.  I will meditate on all your works and consider all your mighty deeds. — Psalm 77:11-12

1.  What inspired you to compile a book about 32 real-life miracles?

I prayed that the Lord would allow me to hear about miracles, and he answered my prayer. But he took it a step further (a really BIG step) and led me to write a book of them. He spoke to me in many ways, through people, songs, scriptures, dreams. The Foreword in Miracles is a condensed summary of the things the Lord did to get my attention and to encourage me. I really didn’t want to write a book, but he was very persistent.

2. What’s your favorite story in the book? Why?

Make It Blue because it’s only one paragraph long and it took me five minutes to edit.

But seriously, I really love the first story (which was actually one of the last to be written). It’s called I Am Here. I love this account because, out of all the stories, this is the one where I most strongly felt the Holy Spirit. I had only a few sketchy notes to work with because of confidentiality rules and I remember thinking, “What am I going to do with this?” But when I sat down and began editing, a nip here, a tuck there, it began to take shape seemingly all by itself. It was as though someone else was controlling my fingers—like I was looking over my own shoulder watching it happen. It made me cry. It still does.

3. How did you go about compiling the stories? Was it easy? Were people surprised when you asked to include their story?

It wasn’t hard finding the miracles when I waited on the Lord to provide them. When I made efforts to get a list of people with stories, I got nowhere fast. But when I mentioned the book here and there in passing conversations, the stories came to me one or two at a time, which was good, since I get overwhelmed if I try to do too much at once. I guess God knows me pretty well.

Clearly God was in control of bringing me the miracles. My favorite example of this is Lisa’s story. I knew Lisa by name, barely. She sat near me at church, that’s all I knew about her. But one year I felt led to ask her if she was going to the women’s retreat, and to tell her that I needed another roommate. She was not interested at all. But I kept feeling the Lord prompting me to ask her again, and with her husband’s encouragement, she decided to go. The second morning of the retreat, while we were all getting ready for the day, she shared her story, then I knew why the Lord wanted her there with me. Her story, The Door, is one of my favorites.

Most people were happy to have me include their story, I don’t remember anyone being surprised. There were a few, however, who didn’t want their stories included because they didn’t want to drudge up the past. The Lord had changed them so much, and brought them out of such darkness and pain, that they just didn’t want to revisit that time, or, perhaps, let other people know the kind of sinful lives they used to live. This, I suppose, is understandable. What is amazing are the people who did choose to bare their souls and allow others to see what a mess they used to be in order to show that God can do anything! God can fix anyone if only a person is willing to surrender and ask forgiveness and allow him to work in their lives.

4. What would you say to someone that says miracles are only in the Bible and that they don’t happen today?

I’d say that they are wrong.

5. Are there any plans for another book?

I had thought I might do another miracle book; I’ve had a few people share more stories, but I don’t feel led to do so at this time. I had to laugh at my chiropractor who said I should write a book of miracles for every state. Hmmm, lets see, at seven years per book… and forty-nine more states… I’m thinkin’ I might not live that long!

But we are thinking about starting a blog called Miracles where I will add a new story from time to time. And I did start a novel. It’s called The End. It’s sci-fi and it’s about the future. I’ll probably never finish it though; my husband is the story-teller in the family. I just edit stuff.

6. What do you find to be the most challenging part of being an indie author? What’s the most rewarding?

The most rewarding thing about getting Miracles out there is knowing that seeds of the Gospel are being planted in people’s hearts. I’m glad to know that believers are having their faith strengthened, but more than this, I love knowing that non-believers are getting a good dose of the Bible with this book. The Lord says his word will not return void.

The challenging part wasn’t bad for me because I have a sweet, dedicated, gifted cover-artist and computer-genius husband who is doing the lion’s share of the publishing and promoting work. Again, I just edit stuff.

Besides, a couple of years ago when I prayed and asked God how he wanted me to promote this book, I heard him whisper to my heart, “I am able to do exeedingly abundantly above and beyond all you can hope or think.” It was like he was saying, “You relax. I got this.”

7. Do you have anything else you would like to share with our readers?

If God is telling you to do something, just do it. And I hope if you get a copy of Miracles that you will be immensely blessed by it and that you will be inclined to share it with an unbelieving friend or family member. Originally the book was titled,This Miracle, from John 12:18. Just after Jesus raised Lazarus from the dead, it says, “For this cause the people also met him (Jesus) for that they heard that he had done this miracle.” THAT is the purpose of this book, for people to go looking for the Lord when they hear that he is STILL doing miracles.

And ye shall seek me, and find me, when ye shall search for me with all your heart. -

-Jeremiah 20:13

 

Joanie Hileman is a wife and mom who is open to being used by the Lord. She has edited her husband’s two novels (Messages and VRIN: ten mortal gods by John Michael Hileman) as well as a book of miracle stories. She volunteers in the children’s ministry at church and is currently in the process of starting an after-school-care business.

 

Emotionless Pricing

Pricing for indie authors shouldn’t be an emotional task.  Yet, for many of us it is.

Is my price too high?  Is it too low?  Should I bump it up because I’m getting a bunch of sales right now?  Should I lower it because I haven’t moved a book in weeks?  These are the questions that keep us up at night.

Wouldn’t it be wonderful if we could take the worry and stress out of pricing?

The good news is:  You can.

My Philosophy on Pricing

Pick a price and ride the wave.  In a nutshell, that’s my philosophy on pricing.  But, there’s more to it than that.  In an article called Pricing Strategy, I give some methodical approaches on how to determine a price and what factors play into pricing.

But, today I want to look at another aspect: How often should you change the price of your book?  Just because you can change price whenever you want, doesn’t mean that you should.  Avoid the temptation to make frequent price changes.

Starting Out Low

If you are a new author and you are trying to get your name out there, it makes perfect sense to start with a lower promotional price.  But, train your brain to think of it as exactly that:  a promotional price.

The reality is that many authors start out with a low price and they just keep it there, afraid to upset the apple cart and lose sales.  If I move from $0.99 to $2.99, I’m scared that I won’t sell any more books.

Selling Less Can Make You More

While you could sell fewer books at a higher price, you have to ask yourself:  Is that really a bad thing?  Consider this:

If you sell 100 books at $0.99 at 35% royalties, your total royalties = $34.65.

If you sell only 25 books at $2.99 at 70% royalties, your total royalties = $52.32.

If you sell only 25 books at $5.99 at 70% royalties, your total royalties = $104.82.

Is this making sense?  Do you see how you can make more money by selling fewer books?  What if we add an extra zero onto the equation?

1000 at $0.99 at 35% royalty = $346.50

250 at $2.99 at 70% royalty = $523.25

250 at $5.99 at 70% royalty = $1,048.25

Now we’re talking.  I could certainly use another grand.  How about you?

Let’s think even bigger for a second.  What would happen if you signed up for KDP Select.  Then you had a few free days.  Following those free days you hit your marketing outlets (blog, social media, whatever) with lots of activity to keep the momentum going.  What if you priced your book at $5.99 and actually sold 1,000 copies?

Can you say:  $4,193.00 royalty check?  I can.

Tying It All Together

See, when we focus so much on the number of books sold versus the number and price combination, we can make emotional decisions.  We can decide to drop our price to $0.99 to move more books so we can feel better.  Or, we think we’re on an upswing, so we lower the price so we can sell even more.  What really happens is that we end up leaving money on the table because of fear or a lack of self confidence.

Indie authors:  Be bold.  Take a look at the big picture.  Avoid making emotional decisions about pricing.  Consider how both price and number of books sold can play together to help you achieve your financial goals with your writing career.

 

Self-published author, Karen Baney, enjoys sharing information to help authors learn about the Business of Writing.  She holds a Masters of Business Administration from Arizona State University and has worked in various business related career fields for the past 20 years.  She writes Christian Historical Fiction and Contemporary Romance novels.  For more information about Karen’s books, visit her Amazon Page and for more great articles by Karen, visit her articles page.

Karen Baney is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

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