Do you dream of selling books, but don’t know how to reach that goal?
Perhaps you’ve heard someone say that you should do something every day to market your books if you really want to be successful. For a new author (and even some experienced ones), that can be a bit frightening – we don’t believe it’s possible or that we have the time. But that simply isn’t true!
Instead of telling you to market your book daily, author Heather Hart offers to come alongside authors to HELP them market their books daily.
The goal presented in “A Year of Book Marketing – Part 1″ is to master marketing through persistence. It includes some basic book marketing material, but also includes book marketing quotes, tidbits encouragement or useful information, and marketing prompts for 180 days to get you started.
1. Can you tell us a little bit about yourself?
Sure! I just moved to Texas with my husband, Paul, and our four children. My two most favorite things to do are read and write – although book marketing ranks pretty close up there as well. I’ve been helping other authors since 2009 and currently work as a self-publishing-coach.com liaison, author, and author assistant.
2. If you had to choose, which writer would you consider a mentor?
That’s easy for me. Shelley Hitz hands down. While I’ve always loved writing, and longed to be a writer, it was volunteering for Shelley’s website that actually gave me that opportunity. I’ve now been working with Shelley for 4 years, and she’s taught me a lot about both writing and marketing. I continually thank God for bringing us together.
3. Tell us your latest news?
I was hoping you’d ask that. I actually just published a new book, “A Year of Book Marketing.” Part one was released on January 1st, 2013 and is available on Amazon.com. You can learn more about it on my website at:
4. How do you market your work? What avenues have you found to work best for your genre?
There are lots of different marketing methods that I use. In fact, I’m a believer that successful marketing doesn’t just come from one thing, but millions of things working together. But as far as the best avenue for marketing, no matter what the genre, I think the answer for me would be e-mail lists. Having a dedicated list of followers who want to hear what you have to say is something you can’t go wrong with. Of course, in order to build that list you have to use multiple other marketing methods. So again, there’s not just one thing you can do to be a successful book marketer.
5. Do you have any advice for other writers?
Market early, market often, market continuously. Marketing is what makes or breaks an authors career. Without marketing, no one will ever read your book to know if you are a good writer or if your words were for them. Without marketing, your book is just another book in vast sea of published works. Marketing is what sets you apart from the rest – don’t take it for granted.
6. What is the most challenging part of being an indie author? The most rewarding?
The most challenging part would definitely have to be dealing with people who try to tell me I’m not a real author because I’m not backed by a big publishing house. I’m not a real author because no one has ever paid me an advance for one of my books. To face people who don’t see me as an author even though I have multiple books with my name printed on the cover. Even though the income from my book sales help pay our bills. Even though I work more hours than my husband between writing and marketing my books – there are still those who don’t see me as an author, and to be frank, that hurts.
7. As an indie author, what would you say to a potential reader who has never read anything from an indie author?
Honestly, I don’t think that there is that much of a difference between today’s self published books and today’s traditionally published books. I have seen some mistakes in traditionally published books that I have never seen in self published books. The bottom line is that no one is perfect. Not traditional publishers and not indie authors. I do admit that I respect indie author more, simply because they had a hand in every aspect of their book. They didn’t write it and then sit back while a big staff did the grunt work, they put in time, sweat and probably tears. They edited their book. They designed the cover. Sure, they might have hired some of that out, but all of the final decisions were theirs, and they had to take charge and make the calls.
8. What was the hardest part of writing your book?
Time. I have a husband, 4 children, a dog, a cat, 3 birds, and a whole slew of fish. My time is limited. My undisturbed, dedicated writing time is nonexistent. Finding the time to write is most certainly my biggest challenge and the hardest part of being a writer.
9. How many books have you written? Which is your favorite?
That’s a tricky question. I’ve authored 2 solely by myself, but I’ve also co-authored 3 and contributed to several others. As far as my favorite goes, I would have to say the first book I ever wrote, “Teen Devotionals… for Girls!” (Vol. 1) will always have a special place in my heart. There’s just something about your first book that you never forget.
10. Do you see writing as a career?
No. I see writing as my hobby and favorite pastime. I see marketing as a career. I could write all day every day and never make a dime. It’s marketing that makes the sales and pays the bills
Helping other authors since 2009, Heather Hart is the author of “Book Marketing 101” among other titles. She lives in Texas with her husband, Paul, where she fills her days caring for their four young children, typing away on her computer, and brainstorming new marketing ideas. Heather works as a self-publishing-coach.com liaison, author, and authors assistant whose desire is to glorify Christ through her work and to help other authors do the same. You can learn more about Heather by visiting her website: http://authorheatherhart.blogspot.com/ or, connect with her online in the following places:
If you’re looking for even more help marketing your books, check out “Book Marketing Success” where book marketing experts Shelley Hitz and Heather Hart work together to give authors inside access to marketing their books on a shoestring budget.